Madagascar and Prometheus held 1-2 for the second straight week.
Rock of Ages took third with a weak $15 million. Sandler's That's My Boy couldn't even take fourth. It pulled in behind Snow White - fifth place with a dismal $13M. Neither of those films is likely to derive any benefit from word of mouth. Rock of Ages drew a mediocre "B" from CinemaScore viewers, while That's My Boy could score no higher than B-. (CinemaScores rarely go below that.)