Tuesday, November 13, 2012

Google Has Officially Eaten the Newspaper Industry

Not to mention the magazine industry.

This chart shows a lot that I had suspected but never researched. The total amount of advertising for (newspapers + magazines + Google) is about $80 billion annually, and that figure has been more or less a constant since 2005. As Google's revenues have grown, it has taken revenues dollar-for-dollar from newspapers and mags. The print industry's share has gone from $70B+ in 2005 to an expected $40B in 2012.

The latest development: "In the first six months of 2012, Google raked in more ad revenue than U.S. print newspapers and magazines combined."


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