Tuesday, November 01, 2016

Hugh Hefner's Son Cooper Has Taken Over His Role as Chief Creative Officer of Playboy

Hugh Hefner's Son Cooper Has Taken Over His Role as Chief Creative Officer of Playboy

This is a potential game-changer for the brand because Cooper disagreed strongly with the decision to ban nudity.

"The appointment has apparently ruffled a lot of feathers at the company, given that Cooper was an active opponent of the shift towards becoming a more family-friendly publication, just the latest in the magazine’s long winding road back to greater relevancy and profits. It’s a big shift from February, when he told Business Insider he was being pushed out of meetings by the company’s CEO over disagreements about the brand. While Cooper wouldn’t tell the Post whether he would bring back full-on nudity, he didn’t deny that he would prefer it."

"I didn’t agree with the decision because I felt as though millennials and Gen-Y didn’t view nudity as the issue. The issue was the way in which the nudity and girls were portrayed."

(That analysis seems correct to me, at least as a general statement of principle.)

1 comment:

  1. Playboy being a 'family friendly magazine'? Has the current editorial and management staff noticed the name of the magazine recently? I'm not advocating a return to the days of gallivanting bachelors running all over the country and going to Playboy clubs and generally raising a civilized type of hell (actually that sounds pretty good!) but to try to turn Playboy into a family magazine is stupid. Oh sure, you'll get a little increase from people who subscribe to see what it's all about but in the following years, all that will likely drop off and the magazine that every man always claimed he read for the articles, will soon be a memory from the past. You want a family friendly magazine? Go start a new one! Go Cooper! Do us proud! (Ever think of using just your initials? CB Hefner... now there's a name from a more Playboy past).

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