Alec Baldwin’s new talk show did as poorly as his old one

Moving from lowly MSNBC to ABC didn’t really help.

Baldwin’s show pulled in a rating of .4 – on a major network

To put that in context, I once produced a cable access show that had a higher rating that that – competing AGAINST network shows.

To be fair, he had some tough competition. I think there was a re-run of My Name is Earl on one of the cable channels, and a mid-major crappie-fishing tournament on the Outdoor Channel.

But he was crappier than the crappies.

Hey, that would actually make a nice slogan for his show.

Oh, I kid. He really did get jammed by his time slot. He was competing against Sunday Night Football, which had a great match-up for a change. But even so, Baldwin’s .4 was the lowest broadcast rating of the evening. He even lost to the shows on the CW network.

 

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