Moving from lowly MSNBC to ABC didn’t really help.
Baldwin’s show pulled in a rating of .4 – on a major network
To put that in context, I once produced a cable access show that had a higher rating that that – competing AGAINST network shows.
To be fair, he had some tough competition. I think there was a re-run of My Name is Earl on one of the cable channels, and a mid-major crappie-fishing tournament on the Outdoor Channel.
But he was crappier than the crappies.
Hey, that would actually make a nice slogan for his show.
Oh, I kid. He really did get jammed by his time slot. He was competing against Sunday Night Football, which had a great match-up for a change. But even so, Baldwin’s .4 was the lowest broadcast rating of the evening. He even lost to the shows on the CW network.
Maybe he should do the Andy Bennett show.