Very few people realize that Winston Churchill used to write Budweiser ads

It was before the war, and he had some time to kill.

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Winston Churchill was really one of the great ad copywriters, so great that they named a cigarette after him.

It was actually two brands, if you include the ill-fated Churchill Slims, a product from the early 70s that specifically targeted female teenagers. Their slogan: “You’re groovy, baby. Groovy on the beaches, groovy in the fields and in the streets, groovy in the hills – and now there’s a smoke as groovy as you are. So never surrender that smooth tobacco taste.”

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If you don’t know what this is about, this is the reference.