“The games reached an average combined audience of 11.4 million people in prime time on NBC, the USA cable network and Peacock streaming service, the network said. That’s the lowest-ever American audience for any Olympics, and down 42% from the Winter Games in Pyeongchang, South Korea, in 2018. For NBC alone, the prime time telecasts reached an average of 9.3 million viewers, or 48% down from South Korea, the Nielsen company said.”
3 thoughts on “Olympics TV ratings down 40-50%”
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I just got tired of watching all the curling.
No…the Olympics were a total nonevent due to lack of spectators and China’s handling of the event.
I’m 58 years old, and if I find Youtube more compelling to watch then I can only imagine how the younger generation feels. I think it’s only going to get worse every year. Broadcast TV and music radio are dying a slow death brought on by the internet.